Who We Are

Trendpie is a London-based strategic trend consultancy founded by Ahu Barut, bringing over 24 years of international experience across trend forecasting, business development, marketing strategy, sales, and market positioning.

Built on long-term collaborations with leading global studios — including French, Italian, American, British, German and Dutch partners — Trendpie combines creative intelligence with strong commercial and strategic expertise.

Over the years, Trendpie has played a key role in:

• collection development across fashion, textiles, home textiles, interior design and lifestyle
• international business development, sales growth and market expansion
• defining brand positioning and go-to-market strategies in both the UK and global markets
• organising and delivering industry events, trend seminars and presentations with international designers

With a multidisciplinary approach, Trendpie operates across both creative and technical industries.

In addition to design-led sectors, the consultancy has developed strong expertise in:

• business development & marketing strategy, supporting brands and innovation-driven companies in scaling, positioning and commercialising their offer
• sustainable interior materials, working closely with contractors, developers and architectural practices
• recycling and renewable energy ecosystems, contributing to forward-thinking, sustainability-led initiatives
• AI-powered tools and platforms, helping translate emerging technologies into clear market opportunities and business growth

Positioned as a strategic advisor, Trendpie bridges future trends with real market dynamics — connecting creativity, sustainability, technology and commercial strategy to deliver measurable business growth.

Trendpie was built on over 2 decades of hands-on experience at the intersection of creativity and commerce.

What began as a deep involvement in trend forecasting and design consultancy — through collaborations with leading international studios — evolved into a broader role shaping how brands grow, position and succeed in competitive markets.

From delivering trend seminars, industry presentations and curated events, to developing collections across fashion, textiles, home and interior design, the journey has always been grounded in translating future insights into tangible business outcomes.

Over time, this expanded into a strong focus on business development and marketing strategy — supporting brands not only in understanding trends, but in entering new markets, building partnerships and achieving sustainable growth, particularly within the UK and international landscape.

As industries shifted, Trendpie naturally extended into more technical and future-facing areas. This includes working with companies in sustainable materials for interior design, collaborating with contractors, developers and architectural practices, as well as contributing to projects within recycling, renewable energy and AI-driven platforms.

This evolution reflects a clear direction:

not only anticipating the future, but actively shaping it.

Today, Trendpie operates as a strategic advisor — connecting trend intelligence with business development, marketing, sustainability and technology — helping brands turn insight into commercially successful and responsible strategies.

We offer a focused set of strategic services designed to turn insight into commercial success:

Trend Intelligence & Forecasting

Future-focused insights translated into clear direction — from macro trends to seasonal strategies, materials and product positioning.

Business Development & Market Expansion

Strategic support for entering new markets, building partnerships and driving sustainable growth across the UK and international markets.

Brand Positioning & Commercial Strategy

Defining clear, differentiated positioning and aligning brand vision with market opportunity and revenue potential.

Product & Collection Strategy

Guiding the development of commercially successful collections across fashion, textiles and interiors.

AI & Innovation Advisory

Supporting businesses in integrating AI-driven tools and emerging technologies into their creative and commercial processes

At Trendpie, our approach is both strategic and hands-on — grounded in real market experience.

We do not simply analyse trends; we translate them into clear, actionable strategies that drive measurable business growth.

By combining trend intelligence, consumer insight and commercial expertise, we help brands make confident decisions at the right time.

We work closely with a select number of partners, allowing us to deeply understand their challenges, identify opportunities and build tailored solutions that are both future-focused and commercially viable.

Our strength lies in connecting creativity, sustainability and technology with real market dynamics — ensuring every idea is not only relevant, but scalable and profitable.